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Movimento

Sydney product studio · Strategy, software and marketing

From idea to market, all in one team.

Validate the opportunity, build the right product and create a clear path to market. Movimento combines product thinking, custom software development and performance marketing to support the complete journey.

Isometric diorama of a founder's idea room: a whiteboard with sticky notes and a sketched phone screen, a round table with a glowing tablet, lit in cobalt blue.

Product development, stage by stage: from the first idea to growth

Isometric diorama of a founder's whiteboard room with sticky notes and a sketched phone screen.

Stage 01

Idea

We start with the problem, not the feature list.

  • Product discovery
  • Problem definition
  • Market research

Stage 02

Strategy

Validate demand before you commit to a build.

  • Competitor analysis
  • Demand testing
  • Proof of concept

Stage 03

Design

UX and interface designed around real customer journeys.

  • Customer journeys
  • UX and UI
  • Prototypes

Stage 04

Development

Web apps, mobile apps, booking systems, integrations.

  • MVP and web apps
  • Booking systems
  • Integrations

Stage 05

Launch

Positioning, landing pages, tracking and launch campaigns.

  • Positioning
  • Landing pages
  • Tracking

Stage 06

Growth

SEO, Google Ads, Meta Ads and CRO, measured against revenue.

  • SEO
  • Google Ads and Meta Ads
  • CRO

What we do

Product development in Sydney, from the first idea to growth

  1. Validate

    01

    Idea

    • Idea and product discovery
    • Customer problem definition
    • Audience and market research
    • Product requirements and prioritisation
    Idea services
  2. Validate

    02

    Strategy

    • Competitor analysis
    • Demand testing and paid media validation
    • Proof of concept and prototype planning
    • Measurement planning
    Strategy services
  3. Build

    03

    Design

    • Customer journey planning
    • User experience and interface planning
    • Solution architecture
    • Landing pages and prototypes
    Design services
  4. Build

    04

    Development

    • MVP and web application development
    • Booking systems, portals and custom software
    • API, CRM and payment integrations
    • Performance, security and scalability
    Development services
  5. Launch

    05

    Launch

    • Go-to-market strategy and positioning
    • Website and landing-page strategy
    • Conversion tracking and attribution
    • Launch campaigns across Google Ads, Meta Ads and SEO
    Launch services
  6. Grow

    06

    Growth

    • Campaign and conversion rate optimisation
    • Product analytics and customer journey improvements
    • Marketing automation and CRM improvements
    • Continued platform development
    Growth services

Engage us for the full journey or for one stage.

Australian businesses
0+
sites shipped in 2026
0+

Case study · Little World, Brisbane

A booking system and a launch plan for a new kind of play centre

The problem

A new indoor role-play centre needed to sell timed sessions, parties, private hire and annual passes, take payment, cap capacity per session and check families in at the door, without paying per-booking marketplace fees.

What we built

  • 01Sessions, parties, passes and promo codes in one flow
  • 02Square payments, automated reminders and 24-hour cancellation rules
  • 03Hardware scanner check-in at the door

Outcome

Live for opening day, 1 August 2026.

  • Next.js
  • Postgres
  • Square
  • Resend

Go-to-market

Launch strategy and campaign details coming soon.

More work

Products, portfolios and platforms we have built

A short list, on purpose. Each one shipped with strategy, build and marketing decided by the same two people.

  • Little World website, desktop view

    Indoor play centre

    Little World

    A new indoor role-play centre needed to sell timed sessions, parties, private hire and annual passes, take payment, cap capacity per session and check families in at the door, without paying per-booking marketplace fees.

    A booking system and a launch plan for a new kind of play centre.

    • Booking system
    • Payments
    • Launch
  • Arman Gouniaei website, desktop view

    Building design

    Arman Gouniaei (opens in a new tab)

    A building designer needed a portfolio that felt like his printed work.

    Page-flip project booklets, an intro overlay, ambient sound and MDX-driven projects.

    • Landing page
    • Portfolio
    • Next.js
  • CarSavvy website, desktop view

    Mobile app

    CarSavvy (opens in a new tab)

    A logbook app for Australian drivers that tracks trips, captures receipts and keeps records ready for tax time.

Websites

Websites we have shipped for Australian businesses

Eight of the sites we have designed, built and launched for Australian businesses, from law firms to concreters to a mobile app.

And more businesses we have built for

Fort FencesOysters UnpluggedArt Deco LineSynergy MethodNo Limit ConcretingQuality Design Concrete7 Hills ConcretePartizan GrapplingProCoat Concrete ResurfacingOz Renos GroupUrban BoxingDDE TowingAC Design Concrete
Fort FencesOysters UnpluggedArt Deco LineSynergy MethodNo Limit ConcretingQuality Design Concrete7 Hills ConcretePartizan GrapplingProCoat Concrete ResurfacingOz Renos GroupUrban BoxingDDE TowingAC Design Concrete
Fort FencesOysters UnpluggedArt Deco LineSynergy MethodNo Limit ConcretingQuality Design Concrete7 Hills ConcretePartizan GrapplingProCoat Concrete ResurfacingOz Renos GroupUrban BoxingDDE TowingAC Design Concrete
Fort FencesOysters UnpluggedArt Deco LineSynergy MethodNo Limit ConcretingQuality Design Concrete7 Hills ConcretePartizan GrapplingProCoat Concrete ResurfacingOz Renos GroupUrban BoxingDDE TowingAC Design Concrete

Your next step

Where are you now?

Tell us your stage and we will show you the next step.

Choose the option closest to where you are.

Who you work with

Two people, one team

  • Danny Halim, Co-Founder and Marketing Director at Movimento Agency

    Danny Halim

    Co-Founder and Marketing Director

    Danny develops strategies that connect product decisions, customer acquisition and measurable business outcomes. His experience spans paid media, SEO, analytics, conversion optimisation and marketing technology, helping clients understand their market, reach the right audience and turn demand into growth.

    • Validate
    • Launch
    • Grow
  • Alick Buscariolli, Co-Founder and Technical Director at Movimento Agency

    Alick Buscariolli

    Co-Founder and Technical Director

    Alick designs and develops websites, applications and custom digital systems that solve practical business problems. His work includes scalable web platforms, integrations, automation and booking systems designed around real customer and operational requirements.

    • Build

Strategy, technology and marketing decided together, by the people doing the work.

About us

From the founders

Insights

All insights

Get in touch

Discuss your idea

Tell us where you are. We reply within one business day with a clear next step.

Based in
Sydney NSW, working with businesses across Australia

Your details only go to Danny and Alick.