Question 1

How much does it cost to build an MVP in Australia?

Accepted Answer

It depends on what the MVP has to prove. The biggest cost drivers are the number of user types, whether people pay inside the product, how many other systems it has to talk to, and how much of the workflow has to be automated on day one.

We scope every engagement on its own terms and quote three packages: a light version that proves the idea, the recommended scope, and a premium option with the additions we think will pay for themselves. Tell us where you are and we will come back with the three options.

Question 2

How long does it take to build an app or MVP?

Accepted Answer

A validation phase typically takes two to four weeks. A proof of concept or first MVP typically takes six to twelve weeks from an agreed scope. Websites and booking systems are usually shorter. Anything with payments, multiple user roles or integrations with other systems sits at the longer end.

The honest answer is that the timeline is set by the scope we agree in the validation phase, not the other way around. We would rather cut scope than cut corners to hit a date.

Question 3

What is the difference between an MVP and a full product?

Accepted Answer

An MVP is the smallest version of the product that lets real customers do the one thing it exists for, so you can learn whether they want it. A full product handles the edge cases, the second and third user types, the reporting, and the integrations that make it run without you.

We build the MVP on foundations that can grow into the full product. That means the code, the data model and the hosting are chosen so the second phase extends the first rather than replacing it.

Question 4

Should my product be a web app, a mobile app, or both?

Accepted Answer

Start with where your customers already are when they need you. Most products we build begin as a web app that works well on a phone, because it launches faster, needs no app store approval and can be updated the same day. A native mobile app makes sense when you need the camera, push notifications, offline use or a home screen presence that a web app cannot match.

If the answer is both, we usually launch the web version first and use what we learn to decide what the mobile app must do.

Question 5

Do I need a strategy phase before design and development?

Accepted Answer

If you already know who the customer is, what they will pay for and how you will reach them, the strategy phase is short. If any of those is a guess, it is the cheapest place to find out. Every week spent in validation is a week not spent building the wrong thing.

The validation phase ends with a written scope, a prioritised list of what to build first and a measurement plan, so design and development start with answers instead of assumptions.

Question 6

Who will I actually work with?

Accepted Answer

Danny and Alick. Danny, our Co-Founder and Marketing Director, leads positioning, launch and growth. Alick, our Co-Founder and Technical Director, leads architecture and development. The people you meet at the first call are the people doing the work, and both are in every decision about your product.

Question 7

What happens after launch?

Accepted Answer

Launch is when the learning starts. We watch how customers use the product and how the acquisition channels perform, then improve both. That can mean tuning campaigns, fixing the step where people drop off, prioritising the next feature, or adding an integration that removes manual work.

Some clients keep us on a monthly engagement for growth and continued development. Others take the product in-house and come back for specific pieces. Both work, and we set it up so you can move between them.

Question 8

Do I own the code, design files and accounts?

Accepted Answer

Yes. The code lives in a repository you own, the design files are handed over, and advertising, analytics and hosting accounts are created in your name with us added as a collaborator. If you decide to move on, nothing is held back and nothing needs to be rebuilt.

How we take your idea from brief to launch

Validate

Build

Launch

Grow

Engage at any stage

Common questions

Discuss your idea