Case study · Arman Gouniaei

Arman Gouniaei: a portfolio that reads like a printed booklet

Arman Gouniaei is an accredited building designer and senior interior designer in Sydney. His work lived in a printed portfolio, and he needed a website that carried the same feel for job applications and clients.

Client: Arman Gouniaei
Sector: Building design
Location: Sydney
Year: 2026
Live site: armangouniaei.com (opens in a new tab)

The problem

What Arman Gouniaei needed

A building designer needed a portfolio that felt like his printed work.

The approach

Validate, build, launch, grow

The same four stages we use on every product, applied to this one. How we work.

01
Validate
Make sure the opportunity is worth pursuing.
Every line of content was transcribed from Arman's own portfolio deck. Because the site is used for job applications, nothing was invented: where a fact was missing it was left out rather than filled with plausible copy. The structure follows the seven categories of his portfolio.
02
Build
Turn the validated concept into a working product.
A Next.js site with page-flip project booklets, an intro overlay, optional ambient sound and project pages driven by MDX, so new work is a file rather than a rebuild. His own AG mark and BDAA accreditation badge anchor the identity.
03
Launch
Take the product to market.
Deployed on Vercel at armangouniaei.com, with every push going live.
04
Grow
Use real data to improve what comes next.
Five rounds of Arman's feedback were folded in after the first release: a lighter architectural rebrand, his real CV data, image-led categories and booklet viewers for his educational work.